Theme parks are in fierce competition with each other mainly due to the billions of dollars in tourist revenue at the number one vacation spot in the world. Universal Studios added the Wizarding World of Harry Potter back in 2011 which rocketed them past Disney and Sea World but they're not stopping there.
On the site of the old Jaws ride is this huge structure. It's going to be an interactive Transformers Ride. I can't see this topping Harry Potter but at least they're not resting on their laurels. Below is the site of the new stage at the Wizarding World of Harry Potter. Harry Potter - The Musical? Whatever, if the folks at Universal Studios do it then it will be a smash.